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Designer Payal Khandwala Launches SS’17 collection – BACK TO BASICS

While designer label, Payal Khandwala celebrates 5th anniversary, she launches the new SS’17 collection while focusing on brand’s core philosophy. She says, “As we celebrate our 5th anniversary this spring, I wanted to make a concerted effort to focus on our brand’s core philosophy. Our strengths have constantly been colour, proportion and silhouette while being attentive in creating clothes that are both simple and strong.

Payal-Khandwala
Payal-Khandwala

As a philosophy, we have never focused on trends or even fashion for that matter, because my impetus to establish the distinct grammar of our label has always come from within. Our garments have always maintained a very personal point of view, shapes are both free spirited yet classic and remain easy but luxurious.

Payal Khandwala SS'17
Payal Khandwala SS’17

What is special about SS’17 Collection by Designer Payal Khandwala?

Designer Payal Khandwala SS'17 collection
Designer Payal Khandwala SS’17 collection

As a painter I love the idea of a strong visual to communicate a concept. So this season the starting point of our print story was a cluster of roses – a simple thought, but a strong reference. A motif that is central to the perceived dichotomy of femininity and strength. Yet I conceived them as an antithesis of how we typically see flowers in spring, fragile, in full bloom and in colour. So when I penciled the artwork, the theme was gentle in theory but bold in execution.

About the collection – BACK TO BASICS by Payal Khandwala

Payal Khandwala
Payal Khandwala

Devoid of pigment and defined by a strong line; I kept the illustration minimal yet very graphic. The pattern was drafted freehand on paper and I played with scale and placement to cement this idea, with a motif that is both fierce but still rooted in something feminine, much like the clothes themselves.

Collection Color Wheel

BACK TO BASICS by Payal Khandwala
BACK TO BASICS by Payal Khandwala

In a stark contrast to our masculine lion motif last season, our rose is its counterpart this time around. In addition to our palette of coffee, crimson, citrine, indigo and leaf green our layered separates in pleats, linens, cottons and light silks, also make an appearance in black and white. A first for our label otherwise synonymous with a rich jewel toned palette.

This collection marks our five year journey – from the inception of the brand, to the launch of our label, our two flagship stores in Mumbai, our third store in store in Delhi, and everything in between.”

Payal Khandwala SS 17
Payal Khandwala SS 17
Payal Khandwala Designs
Payal Khandwala Designs

By Hetal Shah

Hetal is the Founder & Chief Editor of MyFashionVilla.com :) To know more about her, check About us Page, or Write to her at [email protected]

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