It’s been more than 4 years since I ventured into Jewellery business. Over a decade I spent on understanding future trends, price updates of fine Jewellery, costing of precious metals and more. Eventually I decided to opt for imitation jewellery. And there are solid reasons for that which I want to share with you all.
By the way; if you are wondering about my Jewellery brand, you can check Jewelkosh
According to me, the future of the imitation jewellery business looks promising due to several factors. Firstly, there is a growing trend towards affordable fashion accessories, and imitation jewellery provides an attractive option for those who want stylish pieces at a lower cost.
Additionally, advancements in manufacturing techniques have improved the quality and appearance of imitation jewellery, making it more appealing to a wider audience.
Now the major factor is cost and spending boundaries. If you see the global fine Jewellery market, it has sky rocketed already with pricing. Of course, the reasons are; increased cost of precious metals, global inflation, mining limitations and majorly price increase in labour for making jewellery.
Practically speaking, for most of us, we can hardly purchase 1-2 fine Jewellery piece in every 2-3 years. Yes? Correct me if I am wrong here?
But that is enough considering today’s time? Saving money for 2 Years and finally getting to buy just 1 diamond finger ring, or a pair of gold earrings?
The kind of lifestyle we live today, clearly number of occasions to wear jewellery has increased. And we would love to wear something new rather than wearing the same piece of Jewellery for 5 years!! Isn’t it?
Thanks to advancements in Imitation Jewellery industry, now we have stylish designs, more options and they are affordable.
Still let me give you several reasons why someone might choose to shop for imitation jewellery rather than fine jewellery:
Affordability: Imitation jewellery is often more affordable than fine jewellery, making it accessible to a wider range of consumers. This affordability allows people to experiment with different styles and trends without making a significant financial investment.
Variety and Trends: Imitation jewellery offers a wide variety of styles and designs that can keep up with the latest fashion trends. Since trends in fashion jewellery change more frequently than those in fine jewellery, imitation jewellery allows for more flexibility in keeping up with current styles.
Everyday Wear: Imitation jewellery is often more suitable for everyday wear due to its lower cost and durability. People may prefer to wear imitation jewellery for their daily activities, reserving fine jewellery for special occasions.
Customization and Personalization: Imitation jewellery can be easily customized and personalized to suit individual preferences. This allows for more creativity and uniqueness in jewellery choices.
Fashion Flexibility: Imitation jewellery allows for more flexibility in fashion choices, as it can be easily mixed and matched with different outfits and styles. This versatility makes it a popular choice for those who like to experiment with their look.
Travel and Safety: When traveling or in situations where there is a risk of loss or damage, wearing imitation jewellery can be a safer option than wearing expensive fine jewellery.
Trend Consciousness: For individuals who like to stay on top of the latest fashion trends, imitation jewellery offers a cost-effective way to do so without committing to expensive pieces that may go out of style.
Ultimately, the choice between imitation jewellery and fine jewellery depends on personal preferences, budget, and lifestyle. While fine jewellery may hold sentimental or investment value, imitation jewellery provides a more accessible and versatile option for everyday wear and trend-conscious consumers.
Now you tell me, what do you choose?